ASSID IS RUBBISH CREW SWEAT BLACK
London-based label, ASSID, is the hallucinogenic brainchild of three creative directors who cut their teeth at brands such as Palace, Thames and Carhartt WIP. Needless to say, they know a thing or two about their audience, and their SS19 collection is saturated with familiar iterations of pop art comics and provocative imagery, the kind you might expect from a pub toilet.
The collection includes a range of hoodies, short-sleeved T-shirts and long-sleeved tees that feature the “ASSID… STONED AGAIN” slogan, as well as “Expen$$ive $$HIT,” and “Zero Effort” messaging. It’s clear ASSID isn’t taking itself too seriously just yet.
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